Kommersant published a report citing VK Play’s new study that revealed how much domestic gamers spent on video games during the New Year holiday.
As it became known, in the period from January 1 to January 11, 2023, users of the VK Play Game Center spent 10% more time in games than in the pre-New Year period, and subscribers of the VK Play Cloud cloud service — by 19%.
The first week of January is the most popular among VK Play Cloud players:
VK Play Cloud users were most interested in Perfect World and Lost Ark during the New Year holidays. Skyforge, World of Warships and the same Perfect World were the most popular games.
96% of VK Play Game Center users launched one game each day, while 81% and 81% respectively launched two games per day. Cloud service subscribers had only 14% and 5% respectively that could complete two to three projects per day.