Ubisoft Expands Gaming Horizons with New Subscription Services Introduction

Ubisoft, a big name in video games, just revamped its subscription services. They’re changing their game plan to keep up with new trends and stay connected with players.

Ubisoft’s New Subscription Models

Ubisoft+ Premium and Classics

Ubisoft has rebranded its main subscription service to “Ubisoft+ Premium.” This premium service, priced at $17.99 per month, includes all new releases like the much-anticipated “Prince of Persia: The Lost Crown,” which is available early to subscribers. It’s accessible on multiple platforms, including PC, Xbox, and Amazon Luna.

In a strategic expansion, Ubisoft has also introduced Ubisoft+ Classics on PC. Previously available to PlayStation users via Sony’s subscription service, this option includes back catalog games like “Far Cry 6” and “Rainbow Six: Siege” for $7.99 a month.

Strategic Insights from Ubisoft

Philippe Tremblay works on the subscription stuff at Ubisoft, and he points out how they’re changing things up. “We’ve been watching how people use our services and figured there’s room to grow,” he said. The debut of Ubisoft+ Classics came from noticing that players are digging into the older games the company made.

Growth and Consumer Behavior

Ubisoft has observed diverse consumer patterns with its subscriptions. Some users trial a game for a month or two, while others remain longer, exploring various titles. Tremblay notes, “There are multiple behaviors. Many come in for one game and then decide to purchase it post-subscription, which aligns with our expectations.”

The Economics of Gaming Subscriptions

Pricing Strategy

Ubisoft+ Premium’s price point surpasses what Xbox and PlayStation charge for similar services. This pricing reflects the cost of incorporating new AAA games into a subscription model. However, Tremblay believes the cost is justified considering the value offered, including day one releases, early access to games like “Prince of Persia,” and access to premium editions and rewards.

Subscription in Video Games: A Growing Trend

The subscription model, while dominant in TV, film, and music, is still finding its footing in the gaming industry. Games typically have longer playtimes and diverse monetization strategies, challenging the subscription model’s viability. Despite these challenges, Ubisoft reported significant growth in this sector, with October last year being the biggest month in Ubisoft+ history.

The Future of Game Subscriptions

The gaming industry is still adapting to subscription models. Tremblay suggests a consumer shift similar to the transition from owning CDs and DVDs to embracing digital collections. “As gamers grow comfortable with not owning their games, they’ll see the continuous existence and accessibility of these games as reassuring,” he explains. Streaming, which works well with subscriptions, also plays a crucial role in this transition.

Challenges and Opportunities

Streaming and Digital Future

Yves Guillemot, the boss of Ubisoft, believes in streaming even though it hasn’t caught on as fast as he thought it would. Ubisoft buying streaming rights for Activision Blizzard’s games shows they’re really into streaming.

Consumer Shifts and Challenges

Tremblay acknowledges “subscription fatigue” as a real challenge but remains optimistic about growth opportunities. He emphasizes the importance of offering both purchase and subscription options, catering to diverse consumer preferences.

Game Preservation Concerns

The shift towards digital-only releases raises questions about game preservation. The risk of games being lost over time increases when they rely on internet connections and server support. This concern was highlighted when Remedy Entertainment faced criticism for releasing “Alan Wake 2” as a digital-only title. The debate extends to the broader issue of how the industry will preserve its digital heritage in the future.

Conclusion

Ubisoft’s new subscription models mark a significant step in adapting to changing gaming behaviors and preferences. As the industry continues to evolve, these services could pave the way for a more flexible and accessible gaming experience.

For more detailed information on Ubisoft’s gaming subscriptions and their impact on the industry, visit Ubisoft’s official website.

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