This update allows users to click the question mark icon and learn more about the factors that played a part in the recommendation.
Many have raised concerns about the algorithm that powers TikTok’s “For You” page. While users have been amazed by the accuracy of the app, critics believe that it can be used to manipulate and influence the users.
To learn more about this update, users can click on the question mark icon.
The company now has steps in place to simplify some aspects. A new function was added to the app that helps users understand why a particular video was recommended.
In a blog post, the company stated that the recommendation system is powered through technical models and that the functionality was designed to make these models easier to understand.
The company promised that they would increase transparency and provide more detail. Critics will be disappointed by the functionality, as they believe the algorithm is being used to manipulate users by ByteDance’s parent company in China.
TikTok offers two explanations: “This video is very popular Albanian” and “You are following”. Other explanations can be based on user interaction like the content you have viewed and liked, shared, or commented on, as well as search terms you have searched.