SpaceX, the aerospace company Elon Musk founded, has purchased one of the largest Twitter advertising packages. The billionaire supported his social media network, which has seen many advertisers leave recently. Starlink satellite Internet in Australia and Spain will be promoted by the advertisement campaign.
Sources from the social network claim that SpaceX purchased a special package which involves spending more than $ 250 000. Ads will appear on the top of the main feed throughout the day, according to former and current employees. Musk must now sell more ads on Twitter. The network has 237.8million “monetizable” daily users.
Starlink’s massive campaign won’t replace the many clients who stopped advertising on Twitter after Musk bought it. Due to an increase in inappropriate posts on Twitter, General Motors and Volkswagen, General Mills as well as United Airlines, Pfizer, General Mills and General Mills have all put off spending. Interpublic Group, an internationally recognized advertising agency, suggested that clients do exactly the same. Advertising revenues make up 90% of all Twitter revenue.
An $8 symbolic purchase of a blue verification sticker exacerbated the situation. Pranksters and scammers used such icons to deceive users. By publishing a post about insulin free distribution, Eli Lilly’s clone bank account caused major problems. After the post was made, it went viral and the stock price of the company plummeted. Other large businesses were also affected.
Musk claimed that Twitter was the Web’s biggest source of clicks to other websites and apps. However, former employees and industry professionals quickly corrected Musk’s statement, stating that the social network generates much less outbound traffic than Facebook.*LinkedIn, etc. Musk then had to correct the tweet and then delete it completely.
Musk stated that bankruptcy is possible for the social network in light of the exodus from the platform of advertisers and the backdrop of the economic crisis.
* It is listed in the list of religious and public associations for which the court has made a ruling. This decision has legal force to ban or liquidate activities on the grounds set forth in Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity”.