NVIDIA management frequently provides statistics on the expansions of GeForce-RTX video card, which supports hardware-accelerated ray trace in games. The Ampere architecture was used on about a third NVIDIA graphics cards with this feature a year ago. Now, this number has risen to 40%. NVIDIA representatives claim that the Ada Lovelace generation’s novelty products are selling well.
Colette Kress (the company’s financial director) made relevant statements at the JP Morgan event in January. The presenter attempted to discuss the first results from the Ada Lovelace generation graphics solutions on the markets. She announced the exclusion of the GeForce RTX 4090 on sales and margins of at most 10-15% for GeForce RTX 4080 relative the manufacturer’s recommended retail price. Colette Kress agreed with the presenter that the new generation graphics cards are highly sought after and that stock of the GeForceRTX4090 should be replenished in retailers soon.
According to NVIDIA’s Chief Financial Officer, ray-traced graphics card are on the rise. “Now our user base is over 40% [видеокарт] Support ray tracing About 1/3 of this was the Ampere architecture. And here we are with the third generation.”. In the summer of 2013, the share of all GeForce video cards that had ray tracing was around 30%. Now it is over 40%. Even though only a third are GeForce RTX30 series models,
NVIDIA’s chief financial officer promised that more GeForce-RTX 4000 family graphics cards would hit the market this year. “I think there will be more 40-series graphics card on the market as the new year progresses.”. She said that the company strives to bring out a new gaming architecture approximately every two years. However, game enthusiasts tend to buy a new videocard every three years. Some of these gamers will skip the current generation and either wait or buy the next product. NVIDIA estimates that around 25% of its 3 billion gamers spend at least $100 each year on GPUs.
Colette Kress stated that the February situation in retail sales of NVIDIA cards should be back to normal as the effects of the cryptocurrency boom have been largely overturned. This victory over excess inventory will be achieved in accordance with company forecasts. They expected this to happen in just a few quarters at the end of January.