Intel has hired a highly experienced leader. Vivian Lien, Vice President and General manager of Intel’s Graphics Division, announced her appointment.I cannot wait to start the Intel Arc Graphics company”, she wrote on Linked In, and promised that “More to come».
Lien will be promoting Intel’s next generation Arc Battlemage discrete graphic cards and encouraging Intel’s off the-shelf computer partners to include these products in their systems. Intel Arc Battlemage will be a continuation of Alchemist and should compete with NVIDIA and AMD products.
Lien was appointed to a top position at Intel because of her extensive gaming PC business experience. Lien was a Corsair employee in the middle of last decade. However, she earned a reputation for her long-term, successful work at ASUS. She was involved in marketing the PC and component direction. Lien was involved in making ASUS one of the leading suppliers of gaming components and PCs. Lien was vice president of Alienware for Dell Gaming and Alienware for the past few years. This is an individual with a wealth of experience in the promotion, development, and sale of components and gaming computers.
If Intel wants to succeed in selling its discrete graphics card, it’s worth hiring someone who has experience selling parts and PCs. Vivien’s appointment also puts an end to persistent rumors about the reduction or curtailment in development of Intel Arc discrete graphs business.