Google’s AI-Powered Search Gets Advanced Features

Google’s artificial intelligence-driven search feature, the Search Generative Experience (SGE), has seen a major upgrade. Aimed at revolutionizing the browsing experience, SGE will soon be accessible not only in the Google App but also in the Chrome browser. The tech giant disclosed these advancements in a recent blog post and offered insight into how this feature will transform the way users engage with content.

Key Features of the Updated SGE

  • Ability to summarize web pages for a more concise reading experience.
  • Introduction of a “generate” button at the bottom of the Google App, enabling users to view a bulleted list of the main points of a webpage.
  • Displaying definitions for unfamiliar words enhances the understanding of AI-generated results.
  • Offering color-coded coding suggestions and answers to coding queries.
  • Providing users with a list of questions answered by the web page facilitates quicker access to relevant information.

Availability and Accessibility

Presently, the SGE feature is available as an early experiment in the Google App for both Android and iOS. It is anticipated to arrive on Chrome in the upcoming weeks, extending its reach to web users. Enthusiasts eager to test out this feature can sign up for Google Search Labs. However, this service is currently limited to the U.S. and is exclusively available in English. Google has yet to announce a timeline for SGE’s global public release.

Benefits for Users

For mobile users, especially, the ability to have concise summaries of lengthy articles can greatly enhance the reading experience. For instance, someone keen on understanding a product review won’t have to sift through extensive pages. They can simply rely on the summarized content provided by SGE. Additionally, once the article is summarized, Google ensures that all source links are intact, allowing users to verify the authenticity of the information provided by the AI. Furthermore, the color-coded segments for coding information and definitions of specific words elevate the user’s browsing experience.

Concerns and Restrictions

While SGE offers an innovative browsing experience, it has faced concerns from publishers. Esteemed publications like The New York Times have expressed reservations about their content being crawled to fuel AI engines. Google has addressed these concerns, stating that the feature will respect paywalls and will not summarize content that falls behind them. This cautious approach ensures a balance between technological advancements and content rights.

Implications for the Tech World

The introduction of generative AI tools like SGE highlights a significant shift in the information technology sector. With an estimated potential to add $4.4 trillion annually to the global economy, the rise of AI tools cannot be ignored. Companies worldwide are launching AI-powered tools, with Google leading the charge. Despite the promising future, critics have voiced concerns about biases in AI and the potential misuse for disseminating false information.


With SGE, Google reaffirms its commitment to refining user experience and incorporating AI into mainstream browsing. As the feature undergoes further development and testing in Google Labs, the tech community eagerly anticipates its wider release and the new horizons it promises to unveil.

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