The first steps of Elon Musk as the founder and CEO of Twitter may have been chaotic. However, reforms related the “blue checkmarks” that were issued to users to verify accounts have raised the most questions. These tags were taken off Twitter pages due to abuse. But the company’s management has promised to restore them soon.
Twitter ended its subscription to Twitter Blue last Friday. This service automatically allowed users to verify their accounts and enabled them to use $8 per month subscription payments to verify. In the first hour of issuing “blue check” under the new rules, there was a flood of abuses that led to “imposters”, who began spreading false information for large companies and could cause damage to their business reputation. Tesla, led even by Elon Musk himself, was affected. This led to the cessation of account verification labels being issued.
On Saturday, the Twitter Blue head stated that it was possible for the Twitter Blue subscription to be provided again by the end the week. This has been happening at the time this article is being written. As Elon Musk seeks to significantly reduce Twitter’s dependence on advertising money, Twitter considers the possibility of charging subscription fees to be a strategic priority.
There has been some news about the fate of the “grey checksmarks” Twitter attempted to issue to prominent individuals and organizations without charging a subscription fee. Elon Musk stated yesterday that Twitter would allow organizations to identify accounts that they are associated with.
Twitter’s new leadership also announced that 4,400 of its 5,500 employees were dismissed last Sunday. This will affect content moderation as well as infrastructure maintenance. Official sources have not confirmed that these cuts will occur.