Although Elon Musk’s initial steps as CEO and chief of Twitter were chaotic, the reforms to the issuance to users of “blue checksmarks”, which indicate that an account has been verified, raised the most questions. These tags disappeared from Twitter pages following a torrent of abuse. But, company management has promised to return them soon.
Twitter ended its subscription to Twitter Blue last Friday. This service automatically allowed users to verify their accounts and enabled them to use $8 per month subscription payments to verify. In the first hour of issuing “blue check” under the new rules, there was a flood of abuses that led to “imposters”, who began spreading false information for large companies and could cause damage to their business reputation. Tesla, which is led by Elon Musk himself, also suffered. This led to the cessation of account verification labels being issued.
According to Twitter’s head on Saturday, the Twitter Blue subscription will be available again to users by the close of the week. The process has begun at the time that this article was written. The ability to charge subscription fees for Twitter is a strategic decision. Elon Musk hopes to reduce the network’s dependency on advertisers.
The fate of the “grey-checkmarks” Twitter tried to issue to accounts belonging to prominent people and organizations has also been reported. Elon Musk stated yesterday that Twitter would allow organizations to identify accounts that they are associated with.
Twitter announced last Sunday that it had laid off 4,400 employees of 5,500 who were under contract. Content moderation and infrastructure maintenance will be the biggest losers. Information about the reductions in staff has yet to be confirmed by official sources.