The App Tracking Protection tool is promoted by the developers of the DuckDuckGo browser and confidential search engine. It blocks third-party trackers from applications. This feature was only available to the Browser Test Program participants, but it is now available to all Android-based DuckDuckGo browser users.
App Tracking protection is still in beta, but it allows third-party tracksers to be blocked in applications that aren’t in use. When this feature is enabled in DuckDuckGo’s browser, it detects third party trackers based upon the DuckDuckGo Blocklist and blocks their requests. This happens on the user’s device and does not transfer any data to DuckDuckGo servers.
The App Tracking Protection feature was launched at the end last year. Since then, the tool has a new option that allows users online to view what personal data is being collected by trackers. This tool has been improved in performance and optimized to allow users to see online what personal data it collects.
According to the company’s blog, an average Android user installs 35 applications. Different trackers from over 70 companies attempt to track such users’ activity every day, ranging from 1000 to 2000. Companies that collect user activity data and other data are often sold to advertisers to serve targeted ads to users.