Artifact: The Rise and Fall of an AI-Driven News Aggregator

Artifact, a news aggregator and social network brainchild of Instagram co-founders Kevin Systrom and Mike Krieger, has announced its closure just over a year after its launch. This decision, outlined in a detailed blog post, marks the end of a short-lived yet ambitious journey in the world of AI-driven news dissemination.

The Vision and Evolution of Artifact

Initially envisioned as a SmartNews-like app, Artifact rapidly evolved into a more dynamic platform. It combined news curation and discovery, allowing users to unearth and share web content. This shift aimed to position Artifact not just as a news reader, but as a hub for content creation and interaction, akin to Twitter. Artifact’s unique selling point was its use of artificial intelligence. It employed several AI tools for summarizing news, rewriting clickbait headlines, and surfacing top content. Despite these innovative features, the app struggled to find its niche, wavering between being a Twitter-like platform, a Pinterest competitor for link discovery, and an AI-powered news engine.

Challenges and Market Realities

The journey of Artifact has been anything but smooth. The team faced several challenges:

  • Market Positioning: Artifact’s identity crisis, shifting between different roles, and diluting its original value. This uncertainty made it difficult for users to understand how the app fits into their daily routines.
  • Competition and Market Dynamics: The app entered a competitive market, vying against established players like Twitter and Meta’s Instagram. The landscape was further complicated by changes in how users consume news, notably the rise of AI tools like OpenAI’s ChatGPT.
  • Operational Difficulties: Features such as commenting and posting required significant moderation efforts, a resource-intensive task for the small team of eight.

The Final Phase and Shutdown

Acknowledging these hurdles, Kevin Systrom emphasized the importance of recognizing market realities and making timely decisions. As Artifact begins its wind-down process, several steps are being taken:

  • Feature Reduction: The ability to comment and make new posts is being removed to lessen moderation efforts.
  • Continued News Reading: The core news functionality of Artifact will remain operational until the end of February 2024.
  • Employee Transition: The Artifact team will disband, each member moving on to new ventures.

Legacy and Future Prospects

Despite its shutdown, Artifact’s journey highlights several key points:

  • AI’s Role in News Aggregation: Artifact’s use of AI for curating and presenting news reflects a growing trend in the tech industry.
  • Startups and Market Adaptability: The story of Artifact underscores the importance for startups to adapt quickly to market changes and user needs.
  • Ongoing Opportunities: Systrom remains optimistic about the future of AI in news and information, seeing it as a fertile ground for innovation.

The Impact of AI on News Consumption

Artifact stood out because of its AI use. The AI on this platform could shorten news stories, make new headlines, and pick out the best content. This shows a big shift in news: we’re using more AI to sort our news and make it more personal. As AI improves, it’ll change how we get and interact with news. This makes us wonder how much we should rely on AI instead of people to decide what news we see.

Lessons for Startups in a Competitive Market

Even for new businesses, Artifact’s experience is an important one to learn from. With big players like Twitter and Instagram filling the scene, standing out with a special offer is key. Artifact’s problems while trying to set itself apart show how critical it is for a company to know its place and get its audience. For startups, this underlines the importance of being nimble, knowing the market well, and shifting directions quickly when what users say and what’s happening in the market tells you to.


Artifact’s closure is a poignant reminder of the challenges faced by startups in the fast-paced tech world. It also signals the growing influence of AI in how we consume news and information. While Artifact may be winding down, the ideas and lessons it leaves behind will continue to shape the future of news aggregation and AI applications. For more information on the closure of Artifact and insights into the evolving landscape of AI-driven news platforms, you can read Kevin Systrom’s blog post here.

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